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Make Caring Cool Again                



Make Caring Cool Again is a digital campaign and video series bringing back emotion and vitality in an increasingly technological world. Inspired by grand gestures and the value of spending time, the series follows different groups of friends around the world exploring cross-cultural notions of emotional courage.







Make Caring Cool Again


Make Caring Cool Again is a digital campaign and video series bringing back emotion and vitality in an increasingly technological world. Inspired by grand gestures and the value of spending time, the series follows different groups of friends around the world exploring cross-cultural notions of emotional courage.