a. The Year of the QR Code is a series of tarot cards created for Paloma Wool’s PIXEL PIECES. The scannable codes act as portals to other worlds of past, present and future, bridging us together in this time of physical distance but emotional and digital proximity.
b. Whatever the Weather is a digital campaign for Paloma Wool’s latest pieces ranging from winter sweaters to summerwear. Playing on the iOS interface, the campaign shows how you can wear Paloma Wool all around the globe, whatever the weather.